January 15, 2004

*Guinness Commercial

There is a Guinness beer commercial that has been airing during the NFL playoff games. (I'd link it, but the website doesn't seem to have that one online yet. I'm not ambitious enough to locate it elsewhere. You've seen it or not.)

Three white guys wake up on St Patrick's Day morning, all excited. They rush downstairs to open their St Patrick's Day gifts...a keg and bottles of Guinness, of course.

Looks like Christmas, only better, right?

Well, that's what I thought. A friend of mine saw it a little differently. Said friend is 100% Irish-American, and insists the commercial is "racist." According to him, it plays on the stereotype that the Irish drink a lot.

I'm not sure how he knows those three white boys are Irish, but that's just me. If anything, I think the guys in the commercial are frat boys, but then that might offend another friend of mine.

His take on the matter was that it is equivalent to "three black guys rushing downstairs to open their gifts of crack" on the offensive scale.

I honestly thought he was just pulling my leg with his comments about the commercial, but the conversation escalated into an argument. After he said some nonsense about me being a liberal while he lives in the Real World (the South Bronx), I decided I had enough of the whole conversation.

He was probably just drunk anyway. Damn Irish. (That's a joke. Kinda.)

So...out of curiosity, does anyone else think that commercial plays on Irish stereotypes?

Woo-boy, will he be pissed off if/when he reads this. Heh.

Posted by Jennifer at January 15, 2004 04:57 AM


I prefer the Miller Lite ad.

You know the one.

Not that I drink the stuff.

Posted by: Pixy Misa at January 15, 2004 04:26 AM

Sexist! ;-)

Posted by: Jennifer at January 15, 2004 04:28 AM

Of course it plays on stereotypes, like most commercials we see. He needs a big dose of 'get the hell over yourself'. Freakin' politically correct nitwittery is all it is.

Jeez, it's not like he's from Iowa or anything. ;)

Posted by: Ted at January 15, 2004 06:23 AM

Sounds like a typical NY liberal. Shoot him now, shoot him now.

Posted by: Pete at January 15, 2004 06:47 AM

Good Bugs Bunny reference, Pete. Though I still like it better when Jen answers the questions.

And Ted is right. Tell him to get over himself, while you're serving him potatos for dinner.

Or is that "potatoes?"

Posted by: Victor at January 15, 2004 07:12 AM

That is my all time favorite bugs bunny episode.
And should I serve Corned Beef & cabbage with the potatoes?

(according to MS Word it is potatoes)

Posted by: Pete at January 15, 2004 07:31 AM

Definitely needs a steamy hot cup of shut the hell up. It's only stereotyping if it isn't true and everybody knows that mics drink from when they get up in the morning until they pass out just before lunch time.

Except me, of course. My partial German blood overrules the Irish and keeps me awake and in a murdering frenzy most of the day.

Posted by: Jim at January 15, 2004 08:09 AM

Tell your friend to eat some Corned Beef and Cabbage and shut the hell up...

Now, I'm off to eat a bowl of Lucky Charms soaked in Harp.

"Oh, Danny boy, oh Danny boy..."

Posted by: Blackfive at January 15, 2004 01:13 PM

Hey, did anybody see a drunken Irish paratrooper wandering by here lately? He was supposed to meet me at Timmy O'Toole's for some darts, and...

Oh, wait, there here goes!



Posted by: Harvey Olson at January 15, 2004 04:17 PM

How come Pete doesn't have a *hic* blog?







Posted by: Blackfive at January 15, 2004 06:46 PM

Yep, it plays on stereotypes. Thank the cloverpatch that not all of us drunken Irishmen haven't yet surrendered to the PC bouncers. Haven't seen that commercial yet, but it sound fun. Riley's the name, btw.

Posted by: Tuning Spork at January 16, 2004 12:22 AM

I don't have a blog yet because I am afraid that if I am having a slow day I'll end up posting stuff like Bill C does. It's much easier to be a heckler.

Posted by: Pete at January 16, 2004 08:33 AM

Ask him if he woke up and there was a free keg of Guinness waiting for him if he'd be happy, or sit and rant at the maligning of his irish blood. If he says he'd rant, tape his response, drag him to the nearest irish pub, and play the tape. Send him flowers in the hospital.

Posted by: Graumagus at January 17, 2004 12:44 PM

One of my friends is in that commercial. He's actually Irish, but not just-off-the-boat Irish. I can't speak for the other two guys. When I saw it I didn't immediately think the guys were Irish. They just seemed kind of fratty to me.

Posted by: Liz at January 20, 2004 01:46 PM


I am also an Irish American, but find only humor in this Ad. (As does my father, etc...) Seeing as Guinness is an Irish beer, I am sure that the concept of the ad was approved by more than one Ireland-born Irish man or woman. Need we worry?? I think not. Go drink a beer and relax!


Posted by: Paddy O'Connell at January 21, 2004 09:12 AM

Hello.I Have not seen this ad but Irish people do drink a lot.Im from Ireland and i lived in Rockaway Beach In New York last summer. Those poor people could`nt pour a proper pint of Guinness, god bless them and save them, but, i showed them and now they can.AAAAAAAAAAWWWWWWWWWWWW Shucks.

Posted by: Jimmy at January 22, 2004 09:42 AM

I AM IRISH, and I love this ad. My best friend calls st. patrick's day his birthday, and we always include guinness (and a variety of other beers) for the celebrations! Even another good friend who is druid enjoys the celebrations (despite the fact that the "snakes" being run out where the murdering of the druids, which he likes to remind us often of after several said guinness). We laugh and have another beer!

I am dying to share this ad with my friends (I caught it during the partiots games, go pats!), does ANYONE know where to find it on line. I only know of adcritic (which was an awesome site before they started charging people). Please e-mail me if you find a link.

If you want a serious note *ah-hem*, political correctness is a pet peve, chill out, but I do hate targeted advertising, like the mcdonalds comercials that target lower economic class, but this is beer! and good beer at that! They're only targeting people who love to drink the stuff anyway!

Posted by: james at January 22, 2004 01:25 PM

oops! if you know where to find the ad on-line.


Posted by: james at January 22, 2004 01:28 PM

I just saw the commercial and I thought it was great, hopefully my house will look like that whenI wake up on SPD! and YES I am IRISH. If it really bothers anybody that much, turn it off and let the rest of us enjoy it.

Posted by: Christopher at January 29, 2004 04:18 PM

its funny, i think they look german to me, but i could be wrong. of course, if it was a black family celbrating some kind of kfc day then the naacp would be all over it.

Posted by: rockstar at January 31, 2004 12:17 PM

I'm a 100% Irish-American. I saw the commercial and thought it was great. Goin about the situation the way "said friend" does makes the Irish look like a group of people with no sense of humor and can't take a good joke. Tell the boy to relax, he's not saving our pride.

Posted by: Oz at February 6, 2004 10:05 PM

Im not 100% Irish-American, but pretty damn close. Yeah it may be a stereotype, but everyone in this country is too, and personally, I thought it was pretty damn funny. Chill out man, like the rest of us.

Posted by: Jon at February 7, 2004 08:01 PM

Yes I do think the commercial plays on the stereotypes of Irish being big drinkers. But I think Irish people have perpetuated this stereotype over the years themselves, creating such sayings as "God created whiskey to keep the Irish from ruling the world." Alcohol is a big part of the Irish tradition. I think they should embrace it.

On another note, I like the arrangement of the song in the commercial. It's kind of like a lullaby. I want to find out who does it so I can download it. BYE

Posted by: christian at February 9, 2004 03:10 AM

I didn't see the commercial, but my nephew LOVED it. Anyone know where I could find him a pair of those shamrock PJ's?

Posted by: Bert at February 11, 2004 08:31 AM

I'm Irish and I've seen the commercial. I have to admit the PC'ness of the commercial did cross my mind after I wiped away the tears from laughing at it! I think one of the things that makes the Irish culture so great (and the people so much fun) is our humor and especially our ability to laugh at ourselves first at foremost! I thought it was funny! There is too much PC'ness in this world.... laugh a little!

Posted by: Eamonn at February 12, 2004 08:31 AM

I love them. Irish, Catholic and proud. Think St. Patrick's Day should be a national holiday. God love the Irish.

God invented beer so the Irish wouldn't rule the world!

Posted by: Sean at February 24, 2004 09:14 PM

Hi, I got a question!
Six months ago I went to Ireland as an AuPair and I got to watch loadsa tv, so I came across this one Guinness commercial where that one guy listens to the radio and swims across the ocean to say sorry to a pal (I think), so now my question: Does anyone know the name of that song played in the ad or the singer? I'm dying over here (back in Germany), so please, HELP! Thanks a million.... Nina

Posted by: Nina at February 25, 2004 10:21 AM

"So...out of curiosity, does anyone else think that commercial plays on Irish stereotypes?"

Of course it does, that's the point. From what I understand, Guinness is THE Irish beer. The Irish I know, including my wife, call it "Mother's Milk" for God's sake.

Personally I can't stand it, but hey I'm just a dumb Swede.

Posted by: THX 1138 at March 1, 2004 11:30 AM

Hey guess what? You're friend is dumb. The beer is like the oldest irish beer in for-e-ver so of course they're going to have a St. Patrick's day commercial. They never said the guys were irish. DUH!

Posted by: at March 1, 2004 05:49 PM

Hey guess what? You're friend is dumb. The beer is like the oldest irish beer in for-e-ver so of course they're going to have a St. Patrick's day commercial. They never said the guys were irish. DUH!

Posted by: Mairead at March 1, 2004 05:49 PM

How can your buddy be so sure that the lads are Irish; they could very well be bloody Bostonians...

Is your friend equally offended by Irish Spring soap? God forbid that them drunken Micks smell Irish fresh.

reminds me of a joke actually... God bless us micks...

Posted by: mmmGuinnessmmm at March 7, 2004 09:52 AM

I actually found your web log while searching for that very commercial online. After reading this entry though, I wanted to let you know that as a person with much Irish heritage ( notice the name? ), these commercials aren't at all offensive. First, it's a joke and everyone I know has found it funny. Second, how do any of us know those three white guys are Irish? Guinness isn't saying "the Irish should make St. Patty's Day a national holiday." They're saying "Make St. Patty's Day a national holiday." IE. For anyone.

Anyway, they're fun. And comparing the Irish inclination to drink to the African American's use of crack is a little farfetched, wouldn't you say?

Posted by: Patrick Haney at March 10, 2004 09:12 AM

I'm one of the guys in the spot. I am not Irish. About as far from it--Tennessee. No one on the set even mentioned any possible controversy or ruffled feathers.

And, your friend apparently was not the only person offended. I was Googling my ad just to see what came up--and, lo and behold, some group called the Marin Institute has an on-line petition in protestation. Something along the lines of "promoting children drinking". What a joke.

I am pleased, however, that so many people found it amusing.

Posted by: shamrock guy at March 12, 2004 03:41 AM

I'm from the UK orig, but got my Irish Citizenship thru me dad. I haven't yet seen the ad in full, but the bit I did see I found funny.

I was a little surprised to see this complaint to be honest, but after reading the comments it reminds me of a comment our (Minnesota) ex-guv Ventura said, I think on the Jay Leno show. He was talking about how messed up the streets were in St. Paul, MN, because they don't follow the normal grid method & tend to wind around a lot. He then said something like - "but the Irish built that city and you know what they like to do" raising his hand in a drinking motion.

I thought it was a funny comment, not that I was a big fan of his, but the next thing you know the local Irish community are up in arms marching up the steps of the capital demanding an apology!!!! People let's not take ourselves too seriously - Laugh at yourself it's great!

The PC thing has gone too far - I used to call the chalkboard a blackboard but can't anymore. How long do we have until it's no longer Christmas, Hanika etc. but Winterval??

I'll be having (quite) a few tomorrow & do have the following day off to recover, so maybe I am one of "those" Irish!!!

By the way it not St. Patty's day but St. Paddy's day. (Patty was the girl in Charlie Brown, Paddy is the shortened version for Patrick)

Posted by: Mac at March 16, 2004 03:16 PM

there is no such thing as 100% irish american..
either his born and raised in ireland (irish) or born and raised in america ( yank )

ps: the irish like to drink because there is nothing else to do in ireland

Posted by: Mark at March 21, 2004 10:34 AM

It's bacon and cabbage anyway, seppos. Not corned beef, the irish americans bought alot of there meat from jewish butchers apparently so they couldnt get the real stuff. Read this in the irish times there on paddys day. And guinness is stout not beer, jesus, will ye ever learn ;-)
murphys is far better anyway, but I might be biased given my location.

Posted by: Osama Bin Murphy at March 25, 2004 01:09 PM

Guinness, ladies and gentleman is not an irish beer.
it dose not astick to the principles of the fine art of brewing. A great marketing policy coupled with the predominatce of aiming the product at a younger 'audience' is the only reason this 'beer' is a succsess. The idea of guinness died when the family brewery was sold off to larger beer manufacturers, it has lastit's character and is brewed with sub-standard ingredients.
Im ashamed as an irish man when people talk to me about how mush they love ireland and of cousre ireland wouldnt be the same without giunness, right?
there is no such thing as the guinness ideology-It's profits before quality and the super sexing uped image.
The beer theese days is full of chemicals and preservatives.
It dosnt even taste like a stout should, it's bland and tasteless. It's also pasturised and generaly not bottle conditioned.
theese all ad up to one poor performing stout.
the beer dosnt last and has a poor shelf life.

there are beeter stouts out there ladies and gentlemen, it's just about finding them.

Posted by: seamus at April 5, 2004 07:57 AM

beamish and murhpys are just as bad, Osama
(ya langer) hee hee
Pat dolan's rebel army!

Posted by: at April 5, 2004 07:59 AM

Im Irish, I live in Ireland and here we wet ourselves laughing at the hazy-eyed stereotypical views many Americans have of us. its so 'Hollywood', generic and pathetic.
it would be a waste of time getting worked up about it.

Posted by: boo ya! at April 28, 2004 01:37 PM

I'm an Irish American, and while I don't drink, the fact is Irish and Irish American's DO drink! A lot! All the Irish American's I know enjoy a pint on a regular basis! I thought the commercial was a riot! I know a lot of guys who WISH that St. Patty's Day was like that!

People need to keep telling themselves: "It's just a commercial, It's just a commercial ..." (repeat ad nauseum)

Posted by: Allen at May 23, 2004 05:44 PM

I'm irish..and i couldn't really give a rats arse about the commercial either, as many, many people have said before me, "its just a commercial" fer feck sake

Posted by: Harry at May 24, 2004 04:16 PM

Loved the Ad. Very clever. Well done.

Posted by: Murphy at June 11, 2004 11:15 AM